COOKIE POLICY
Changes to Our Use of Cookies

What are Cookies?
Like most websites you visit, our Website uses Cookies and other similar technologies described below (collectively referred to as “Cookies” in this policy) for the purposes described in the “How We Use Cookies” section.

Cookies

Cookies are text files embedded in a website, containing a small amount of information that is downloaded to your device when you visit a Website or is embedded in a webpage. Cookies can then be sent back to the originating Website on each subsequent visit or to another Website that recognizes that Cookie. Cookies are useful because they allow a Website to recognize a user’s device and remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time.

Where possible, security measures are put in place to prevent unauthorized access to our Cookies and similar technologies. A unique identifier ensures that only we and/or our authorized service providers have access to the Cookie data.

Web Beacons

Web beacons (also known as internet tags, pixel tags, and clear GIFs) are typically transparent graphic images placed on a website or email. Web beacons are used in conjunction with Cookies to learn about our visitors’ interactions, capture the visitor’s journey on our Website, to create segmentation categories and behavioral patterns or to provide targeted advertisements. We (or third parties we use) may use web beacons to obtain information such as the IP address of the computer that downloaded the page where the web beacon appears, the URL of the page where the web beacon appears, the time the page containing the web beacon was viewed, and the type of browser used to view the page.

IP Address and URL

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the internet. When you visit our Website, we (or third parties we use) may view the IP address of the device you use to connect to the internet by using web beacons.

We (or third parties we use) only use the redacted portion of the IP address to identify the broader physical location of the device so that we cannot determine your precise location. This helps us understand which geographical regions (e.g., city, province, country) our Website visitors come from, thereby altering how we present our Website to you, to enhance your visit experience, or to customize our marketing content. If we wish to collect your precise location data for our advertising purposes, we will seek your consent for this.

A URL (Uniform Resource Locator) is a unique identifier or address for each resource on the internet, effectively the address for the webpage you are visiting. We use this information to see which websites and pages are visited and how you navigate within our Website.

Device ID

Device IDs are distinct numbers associated with a smartphone or similar handheld device from which the internet can be accessed. We use device IDs for the same purposes as we use Cookies, as described in this policy.

Device Fingerprinting

Device fingerprinting is a way of combining certain attributes of a device, e.g., operating system, browser type and version being used, language settings, and IP address, etc. used together to identify unique devices. To the extent we use fingerprinting, we use it for similar purposes as we use Cookies.

How We Use Cookies?
We use different types of Cookies on our Website for various purposes outlined below.

Some of these Cookies are set by us, and others are set by third parties (e.g., social media platforms, advertising and analytics service providers, etc.).

You can find more information about the individual Cookies used and the third parties setting Cookies on this Website in your browser, as well as in the Cookie Consent Portal.

Mandatory Cookies - These are Cookies strictly necessary for the operation of our Website, to enable core Website functionalities, to ensure the Website is secure, and to allow us to manage the network. They are sometimes referred to as “strictly necessary” or “essential” Cookies. Without these Cookies, the Website cannot function properly. For example, they include Cookies that allow us to remember your Cookie consent preferences and network load balancing, enable you to log into secure areas of our Website and access user accounts or online forms, use a shopping cart, use e-billing services, and download coupons.

Functional and Analytical Cookies - These Cookies are either functional or analytical Cookies. They are used to improve functionality, enhance and personalize the browsing experience, and to analyze Website traffic and usage.

Analytical Cookies allow us to recognize and count the number of visitors and to see how visitors move around our Website. They help us understand and measure how you interact with our Website, allowing us to gather statistics about our Website visitors to better understand them and to improve how the Website works, such as by ensuring that users easily find what they are looking for. Analytical Cookies also allow us to test new Website content, features, or interactions so that we can improve the Website experience and interface for everyone.

Functional Cookies are used to enhance what you can do on our Website. Examples include helping us to provide you with a better and personalized user experience to test and deliver the best Website design, layout, and content, and to remember choices you have made between sessions. This enables us to enhance and personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

Additionally, certain third-party Cookies are required to enable some embedded functionalities on the Website to work. These Cookies are only placed by third parties if you interact with certain functionalities on the Website. Provided that consent is required in your country, at each location on our Website where this applies, you will be informed that Cookies will be placed on your device by the relevant third party, and by clicking on the mentioned functionality, you indicate that you consent to that third party’s Cookie setting. If you do not allow these Cookies, you may not be able to use that functionality. These Cookies cannot be managed through our Cookie Consent Portal but can be disabled and deleted through your browser settings, as explained below.

Examples of how Cookies are used in this way include our use of YouTube on the Website to display videos, in which case YouTube will set Cookies on your device when you click to play a YouTube video. Please note that with regard to playing YouTube videos on our Website, we promote the “privacy-enhanced mode” to prevent the setting of Cookies that track viewing behavior to store YouTube’s personally identifiable Cookie information.

Similarly, our Website may include certain social media sharing functionalities, such as a Facebook “Like” button, a Twitter “Tweet” button, or a LinkedIn “Share” button to allow you to share pages with social networks and to enable you to post comments and much more. These features may collect your IP address and the page you are visiting on our Website and may set Cookies or use similar technologies to enable the feature to function properly. These third parties may only set Cookies if you interact with the relevant functionality on the Website. We do not control how these social networks collect and use your personal information, and their use is subject to the social network's privacy policy (you can find the relevant privacy policy on the social network’s website or via the links in our Cookie Consent Portal).

Advertising Cookies - These Cookies are used to advertise our products, brands, or services, such as to display advertisements that are more relevant to your interests based on your online activity (also known as personalized or interest-based advertising) or to prevent the same advertisements from continuously reappearing.

These Cookies in this category allow us to gather information across websites you visit, record your visit to our Website, the pages you have visited, and the links you have followed, our brand emails you view, and the links you click in emails, track your online activities across the computer, mobile phone, or other devices you use, including mobile applications you use.

We use this information to try to predict which advertisements for our products or brands may be most interesting to you and to make our Website and advertisements displayed on it or on other websites more relevant to you.

We also use Cookies in this category to put you in a group of consumers with similar interests (e.g., age, gender, interest categories) (also known as “audiences”). Generally, this process does not require us to know you as an identifiable individual; we only know you as someone using a browser and interested in a product. We may supplement this process with other information, such as information about products you purchase in an online store or information you directly provide to us when creating an account on our Website or information about your browsing history.

By using advertising Cookies, we can:

• Learn about trends, habits, or characteristics from a group of consumers who take similar actions;

• Display personalized advertisements to you on our Website or other websites you visit;

• Find other people who appear to be similar in interests, characteristics, or behavior to those already in an interest group, so that we can reach more potential customers by displaying relevant advertisements to them.

We collaborate with third-party service providers (e.g., Google, Facebook, Amazon, etc.), who may use Cookies, web beacons, and other storage technologies to collect or receive information from our Website. These third parties use this information to help us carry out the advertising described above, including targeting advertising and providing us with measurement and reporting services on the success of advertising campaigns run through our Website or other websites on the internet.

If you disable these Cookies, you will see fewer targeted, interest-based advertisements; however, it does not mean you will not see any advertisements. Even if you opt out of interest-based advertising, you will still be shown advertisements for our products or brands based on the context of the websites you visit (these advertisements are called “contextual advertisements”).

If you want to learn more about interest-based advertising and cross-device linking, you can find useful information by visiting the Network Advertising Initiative website at Understanding Digital Advertising - NAI: Network Advertising Initiative (thenai.org).

Generally, when we share information about your use of our Website with third parties, we do not transfer any personally identifiable information obtained through Cookies used on our Website to them.

You can find information about how we process personal data in our Privacy Notice.

How Can You Control Cookies?

• Opt-in Model: In the European Economic Area and the United Kingdom: except where permitted by applicable law, we set Cookies after we have received your consent through the Cookie banner that you will see when you first use our Website or via our Cookie Consent Portal which is always available on the Website or through your browser settings (see below for more details). Please note that certain functionalities embedded in the Website require the installation of Cookies from third parties to function. These Cookies are only set when you interact with that functionality. At each location on our Website where this applies, you will be informed that Cookies will be placed on your device by the relevant third party, and by clicking on the mentioned functionality, you indicate that you consent to that third party’s Cookie setting.

• Opt-out Model: In countries outside the European Economic Area or the United Kingdom: except where prohibited by applicable law in your country, we set Cookies when you visit our Website; however, you can opt out of Cookies at any time via the Cookie Consent Portal, or your browser settings (see below for more details).

Cookie Consent Portal: We provide a tool on our Website called the “Cookie Consent Portal”. You can change your Cookie preferences (except for strictly necessary Cookies, including those required to transmit communications and necessary for the proper functioning of the Website) at any time by clicking the buttons of the Cookie Consent Portal. You can find the Cookie Consent Portal on the Website whenever you visit; however, there may be instances when this portal is unavailable (e.g., downtime, errors, if you do not allow JavaScript, etc.). In such cases, you can change your Cookie preferences in your browser, as explained below.

Your Browser: You can change your Cookie preferences by changing your browser settings. Most web browsers accept Cookies, but you can usually change your web browser’s settings to refuse new Cookies, disable existing Cookies, or simply notify you when new Cookies are sent to your device. To do this, follow the instructions provided by your browser (usually located in the “Help,” “Tools,” “Settings,” or “Edit” sections). Additionally, certain third parties have additional browser add-ons to opt-out that you can enable on your browser, for example, you can view Google’s browser add-on for Google Analytics at https://tools.google.com/dlpage/gaoptout/.

Your Mobile Phone: You can change the settings to accept or refuse personalized interest-based advertising on your mobile phone or similar device, which can usually be done in the “Settings” menu. (For example: in iOS: go to Settings - Privacy - Advertising - Limit Ad Tracking. Similarly, in Android: go to Settings - Google - Ads - Opt out of interest-based ads.)

Please note that the opt-out choices described above will only apply to the specific browser or device you opt out from, and therefore you will need to opt out separately on all your browsers and devices.

Furthermore, disabling a Cookie or category of Cookies will not delete that Cookie from your device; you will need to do this yourself in your browser. Please note that if you decide to delete all Cookies, your “opt-out Cookie” will also be deleted, and you will need to opt out again if you still do not wish to receive certain types of Cookies.

You can visit https://www.attacat.co.uk/resources/cookies, or the NAI website https://thenai.org/about-online-advertising/faq/?tab=3 for more information on how to manage Cookies.

How long do Cookies last?
The Cookies used on our Website last for a maximum of 13 months. Session Cookies will expire immediately after you end your browsing session on our Website.

Changes to Our Use of Cookies

Any changes to our use of Cookies for this Website will be posted on the Cookie Consent Portal.

If necessary, we may also reflect these changes in our Cookie policy and update it from time to time. In the event of significant changes to our Cookie policy, we will take steps to inform you. Please always verify that you have referred to the latest version of the Cookie policy available on the Website.